A connected journey.
Before a platform is built.

One platform.
Several different jobs.

A music platform has more than one audience. Visitors need to understand the brand and discover artists. Applicants need a clear route into an opportunity. Reviewers and operators need a way to understand what happens next.

For THE STREET, LINKCORE’s role was to shape the information architecture, key screens and role-specific user flows into a UI/UX prototype. The published walkthrough presents five connected views: brand, artists, applications, review and operations.

What should happen
after the first click?

The useful question is how a person moves between stages. An artist discovery screen should explain where an interested visitor can go next. An application view should make the requested information understandable. A review view should help the team discuss how entries will be assessed.

Putting these views together makes it possible to review the intended journey before committing to a production system. The screens are a shared reference for deciding what belongs in a first release.

A tangible basis
for a development brief.

• Information architecture connecting the public experience with operational views.
• Key screens for discovery, application, review and management.
• A five-slide walkthrough that stakeholders can use to discuss the proposed experience.

This is a prototype case, not evidence of a deployed application, active users or business results. Authentication, data storage, permission controls, submission handling and operating policies would need to be defined and implemented for a production service.

Start with the decisions
you need to make.

If you are planning a corporate website, campaign experience or service platform, start with the people who will use it and the action each person needs to complete. We can use that brief to discuss a website or an interactive prototype and agree what a later production build would involve.